Course Overview
This degree brings together fashion, media, communication and marketing. Students explore how fashion brands build identity, reach audiences and create content across digital, editorial and commercial channels.
Typical Duration
Typically three years of full-time study. Some routes may extend to four years where a foundation year is included.
What You May Study
- Fashion journalism and editorial content
- Visual merchandising and styling
- Digital marketing and social media
- Fashion photography and film
- Brand management and public relations
- Consumer behaviour and market research
- Fashion communication and campaign development
Practical Learning
Learning may include industry briefs, marketing campaigns, content production, internships and collaborative projects with fashion or media organisations. A final project can bring together branding, media and marketing strategy.
Assessment Methods
Assessment varies by university and module. Common methods include coursework, essays or reports, examinations, presentations, group projects and practical assignments. Many undergraduate programmes also include a final-year project, dissertation or capstone activity.
Skills You Can Develop
- Content creation and storytelling
- Digital and social media marketing
- Brand strategy and public relations
- Visual communication and styling
- Consumer and trend analysis
Career Opportunities
- Fashion marketing executive
- Public relations roles
- Digital content creator
- Brand management roles
- Fashion journalist or editor
- Social media and communications roles
Progression and Further Study
Graduates may move into fashion marketing, media, PR, content and brand roles, or continue to postgraduate study in marketing, fashion communication or related creative disciplines.
Entry Requirements
University entry requirements vary by provider and course. Applicants will normally need suitable secondary-level qualifications such as A levels or an accepted equivalent. English-language evidence may also be required where applicable. City Thames College can help you check the current requirements for the provider you are considering before you apply.
Provider-Specific Course Details
Module titles, assessment weightings, duration, study mode, fees, intakes, placement opportunities and entry criteria can differ between universities. City Thames College can help you compare current provider options and request the relevant programme information before you make an application.
Application Support
Complete the university application form to register your interest. City Thames College can support you with course selection and the application process; the relevant university or education provider makes the final admission decision.