Course Overview
BA Media and Communication examines how media, communication and digital platforms shape culture, organisations and public life. It combines critical media study with practical communication and content-production skills.
Typical Duration
Typically three years of full-time study. Some universities may offer a four-year sandwich route including a work placement.
What You May Study
- Media and cultural studies
- Journalism and news writing
- Communication theory and public discourse
- Video, audio and digital media production
- Public relations and strategic communication
- Social media, digital marketing and multimedia storytelling
- Media law, ethics and regulation
- Advertising, branding and marketing communications
- Research methods and media industries
Practical Learning
Programmes may include media production, campaign work, internships, collaborative briefs and an independent dissertation or final project.
Assessment Methods
Assessment varies by university and module. Common methods include coursework, essays or reports, examinations, presentations, group projects and practical assignments. Many undergraduate programmes also include a final-year project, dissertation or capstone activity.
Skills You Can Develop
- Writing and storytelling
- Media production and digital content
- Research and critical analysis
- Public relations and strategic communication
- Presentation and audience engagement
Career Opportunities
- Journalist or reporter
- Digital content creator
- Public relations specialist
- Media producer
- Advertising or communications executive
- Social media manager
- Content strategist
Progression and Further Study
Graduates may enter media, communications, PR, marketing and creative roles, or progress to specialist postgraduate study.
Entry Requirements
University entry requirements vary by provider and course. Applicants will normally need suitable secondary-level qualifications such as A levels or an accepted equivalent. English-language evidence may also be required where applicable. City Thames College can help you check the current requirements for the provider you are considering before you apply.
Provider-Specific Course Details
Module titles, assessment weightings, duration, study mode, fees, intakes, placement opportunities and entry criteria can differ between universities. City Thames College can help you compare current provider options and request the relevant programme information before you make an application.
Application Support
Complete the university application form to register your interest. City Thames College can support you with course selection and the application process; the relevant university or education provider makes the final admission decision.