Course Overview
BSc Marketing develops an understanding of customers, markets, brands and the strategies organisations use to communicate value. It combines core business study with market research, digital marketing and strategic marketing practice.
Typical Duration
Typically three years of full-time study, with some routes offering an additional foundation year.
What You May Study
- Business and management foundations
- Consumer behaviour
- Market research
- Digital and social media marketing
- Brand management
- Marketing communications
- Sales management
- Strategic and international marketing
Practical Learning
Internships, campaign projects and capstone work may require students to research markets, develop marketing plans and present creative and evidence-based recommendations.
Assessment Methods
Assessment varies by university and module. Common methods include coursework, essays or reports, examinations, presentations, group projects and practical assignments. Many undergraduate programmes also include a final-year project, dissertation or capstone activity.
Skills You Can Develop
- Market and consumer analysis
- Campaign planning
- Digital marketing
- Creative communication
- Strategic thinking and teamwork
Career Opportunities
- Marketing executive or manager
- Digital marketing roles
- Brand management
- Market research
- Social media marketing
- Sales and commercial roles
Progression and Further Study
Graduates may enter marketing and commercial careers or continue to postgraduate study in marketing, digital strategy, business or management.
Entry Requirements
University entry requirements vary by provider and course. Applicants will normally need suitable secondary-level qualifications such as A levels or an accepted equivalent. English-language evidence may also be required where applicable. City Thames College can help you check the current requirements for the provider you are considering before you apply.
Provider-Specific Course Details
Module titles, assessment weightings, duration, study mode, fees, intakes, placement opportunities and entry criteria can differ between universities. City Thames College can help you compare current provider options and request the relevant programme information before you make an application.
Application Support
Complete the university application form to register your interest. City Thames College can support you with course selection and the application process; the relevant university or education provider makes the final admission decision.