Course Overview
MSc Marketing develops advanced understanding of strategic marketing, consumer behaviour, branding, market research and digital marketing. It is designed for students who want to analyse markets and create evidence-based marketing strategy.
Typical Duration
Typically one to two years of full-time study, depending on the university and programme structure.
What You May Study
- Strategic marketing and marketing management
- Consumer behaviour and consumer psychology
- Marketing research
- Digital and social media marketing
- Brand and product management
- Global marketing
- Marketing analytics
- Integrated marketing communications
- Ethics and social responsibility in marketing
Practical Learning
Capstone projects, industry briefs, internships and collaborative work may require students to research markets, evaluate marketing performance and develop strategic recommendations.
Assessment Methods
Assessment varies by university and programme. Common methods include advanced coursework, reports or essays, presentations, examinations, applied projects and independent research. Many Master's programmes conclude with a dissertation, research project or substantial capstone project.
Skills You Can Develop
- Strategic marketing planning
- Market and consumer research
- Digital marketing and analytics
- Brand management
- Communication and presentation
Career Opportunities
- Marketing manager
- Brand manager
- Digital marketing specialist
- Market researcher
- Product manager
- Marketing analytics or consultancy roles
Progression and Further Study
Graduates may progress into specialist or management-level marketing roles, consultancy, entrepreneurship or further academic research.
Entry Requirements
Applicants commonly need a Bachelor's degree, often in marketing, business or a related field. Some providers may consider applicants from other disciplines and may request work experience, admissions tests or English-language evidence where applicable.
Provider-Specific Course Details
Module titles, assessment weightings, duration, study mode, fees, intakes, placement opportunities and entry criteria can differ between universities. City Thames College can help you compare current provider options and request the relevant programme information before you make an application.
Application Support
Complete the university application form to register your interest. City Thames College can support you with course selection and the application process; the relevant university or education provider makes the final admission decision.